Moomin 2024 - No. 41 White Birch & No. 42 Löyly

This is a new collab with Moomin on the Pinkoi platform. It is exclusively sold in our Pinkoi shop.

Given that, the scent is available in 3ml samples in our regular packaging for those that'd like to try. 

We invite you on a journey to the pristine and mystical Nordic lands, intertwining with the beloved character, Moomin. Moomin and his family reside in the Moominvalley, nestled within the Finnish forests, a fantasy world imbued with love and friendship. The scents we created for this series are No. 41 White Birch and No. 42 Löyly, two Nordic themed scents. 

Eau de Toilette and Mini Diffuser are available in this collection.

No. 41 White Birch

Fragrance Notes: Cedar, Airy, Dry Wood, Sandalwood, Himekomatsu, Vetiver
The overall note is a pure wood scent, imbued with a spacious and bright ambiance.

This perfume embodies the essence of pure woodiness, akin to the fresh yet slightly cool air of the Nordic forest, instantly transporting one away from the hustle and bustle, back to nature's embrace. At its heart lies cedarwood, complemented by the serene notes of sandalwood, evoking the cozy feeling of stepping into a cozy cabin deep within the Nordic woods, where one can almost smell the warmth and dryness unique to timber. Sunlight shines through, illuminating the vast, uninhabited landscape. It shuns complexity, focusing solely on the purity and rusticity of woody aromas, imparting profound tranquility and relaxation.

Contains following essential oils: Cedar wood, Himekomatsu, Vetiver, Styrax

At its heart lies a calming cedarwood scent, rich in volatile oils, aromatic compounds, terpineol, cuminyl alcohol, and delta-3-carene, among others. This blend primarily promotes deep, restful sleep by fostering a serene and cozy environment that melts away daily stresses and tensions and stabilizing your emotional state.

No. 42 Löyly 

Fragrance notes: Eucalyptus, Thuja, Birch, Black spruce, Scotch pine, cade, patchouli, cardamom, cedar, hinoki

In Finland, Löyly represents the steam that rises when water is poured over hot stones. In Finnish sauna culture, Löyly transcends beyond a mere physical phenomenon; it symbolizes a sense of spiritual cleansing and purity of the soul. Finns believe that experiencing Löyly in the sauna can bring about relaxation, freeing one's mind from distractions. In the sauna, it is customary to bundle fragrant leaves such as birch, cypress together (known as Vihta), and place it on hot stones to infuse the air with their essence. This vital aspect of Finnish sauna rituals not only purifies the air inside but also relaxes the mind and body.

This fragrance has a blend of eucalyptus, thuja, birch, black spruce, Scots pine, juniper, patchouli, and cardamom transporting one to the heart of a Nordic forest. Here, every leaf and twig exudes a natural fragrance, and every breath feels like a profound conversation with nature.

The scents of cedarwood and hinoki wood provide a solid base to this fragrance. These woody notes resembles of the aroma of a wooden Finnish sauna, intertwining with the earlier herbal notes, creating a harmonious blend of freshness and warmth. This scent offers a moment of tranquility and relaxation amidst the hustle and bustle of modern life, reconnecting individuals with the power of nature.

With following essential oils: Eucalyptus, White cedar leaf, arborvitae, black spruce, Scotch pine, cade, patchouli, cardamom, cedarwood, hinoki

The blend features two types of cedar leaves (Thuja), abundant in sesquiterpenes known for immune modulation and emotional balance. Birch leaves contribute a soothing fragrance that penetrates the mind, easing tension, anxiety, and other negative emotions, leading to profound relaxation. Additionally, they purify the air, eliminating unpleasant odors and pollutants for a more refreshing breath. Hinoki wood, with its fresh, woody scent, boasts the antiseptic properties of hinokitiol, effective against airborne bacteria and even insects and mites.