DESIGN - REED DIFFUSER
THE DRIFTER COLLECTION
The design of the Reed Diffuser bottle takes inspiration from the iconic "message in a bottle" concept that has captured the imagination of people for centuries. Just as a message sealed inside a bottle is carried across the oceans, the reed diffuser bottle acts as a vessel for the fragrance it holds, inviting users to embark on an olfactory journey.
The packaging for the Reed diffuser continues this nautical theme. The box is designed to resemble a small sailboat, with the reeds acting as the sails that catch the wind and propel the "vessel" forward. Complementing this, the box features patterns and imagery reminiscent of vintage maritime maps, astrological signs and compasses, further reinforcing the spirit of exploration and adventure.
Ultimately, the entire concept behind the Reed diffuser design is centered around the idea of venturing into endless possibilities and evoking a sense of childlike wonder and curiosity. Much like a message in a bottle, the fragrance held within the Reed diffuser represents an open-ended invitation to embark on a sensory journey, allowing users to get lost in the endless possibilities of scent and imagination. The design elements work together to capture this sense of unbounded discovery and the thrill of the unknown.
